Mazama
Overview
Mazama is a contemporary Indian food concept by Surati, bringing familiar street-food flavours into a younger, more energetic setting. The launch required more than individual pieces of communication — it needed a visual presence that could remain recognisable across the restaurant, digital platforms and the streets around it.
Mazama is a contemporary Indian food concept by Surati, bringing familiar street-food flavours into a younger, more energetic setting. The launch required more than individual pieces of communication — it needed a visual presence that could remain recognisable across the restaurant, digital platforms and the streets around it.
Mazama is a contemporary Indian food concept by Surati, bringing familiar street-food flavours into a younger, more energetic setting. The launch required more than individual pieces of communication — it needed a visual presence that could remain recognisable across the restaurant, digital platforms and the streets around it.
Services
Menu Design, Digital Screens,
Website, Truck Graphics,
Flags
Menu Design, Digital Screens,
Website, Truck Graphics,
Flags
Menu Design, Digital Screens, Website, Truck Graphics,
Flags
Year
2026
2026
2026
Menu Design
Menu Design
Menu Design
Designed to work from across the room.
The in-store menu system prioritises legibility, category recognition and clear pricing at distance.
Alternating brand colours help divide the menu into digestible sections, while selected food imagery creates visual entry points without overwhelming the information.
Designed to work from across the room.
The in-store menu system prioritises legibility, category recognition and clear pricing at distance.
Alternating brand colours help divide the menu into digestible sections, while selected food imagery creates visual entry points without overwhelming the information.
print Menu Design
print Menu Design
print Menu Design
Making an extensive menu easier to explore.
The print menu brings a large selection of street food, chaat, meals and drinks into a structured hierarchy. Categories, pricing and descriptions were organised for quick scanning while retaining the character of the wider brand.
The same visual system was translated into digital menu boards, where information was simplified and redistributed across three screens for faster decision-making at the counter.
Making an extensive menu easier to explore.
The print menu brings a large selection of street food, chaat, meals and drinks into a structured hierarchy. Categories, pricing and descriptions were organised for quick scanning while retaining the character of the wider brand.
The same visual system was translated into digital menu boards, where information was simplified and redistributed across three screens for faster decision-making at the counter.
Social Media Launch
Social Media Launch
Social Media Launch
Introducing Mazama before the doors opened.
The launch grid was designed as a gradual introduction to the brand — moving between food, culture, place and anticipation.
Rather than treating every post as an individual graphic, the feed works as a connected composition. Brand patterns, photography, typography and references to Gujarat build a visual narrative around where Mazama comes from and what it was bringing to Canada.
Introducing Mazama before the doors opened.
The launch grid was designed as a gradual introduction to the brand — moving between food, culture, place and anticipation.
Rather than treating every post as an individual graphic, the feed works as a connected composition. Brand patterns, photography, typography and references to Gujarat build a visual narrative around where Mazama comes from and what it was bringing to Canada.
Website
Website
Website
Taking the restaurant experience online.
The website extended Mazama’s visual language into a functional and responsive digital experience, carrying the same typography, colour and graphic character established across the wider launch.
Designed to adapt seamlessly across desktop, tablet and mobile, the layout maintains clear hierarchy and navigation at every screen size. The experience balances Mazama’s expressive personality with straightforward access to the menu, restaurant information and key customer touchpoints.
Taking the restaurant experience online.
The website extended Mazama’s visual language into a functional and responsive digital experience, carrying the same typography, colour and graphic character established across the wider launch.
Designed to adapt seamlessly across desktop, tablet and mobile, the layout maintains clear hierarchy and navigation at every screen size. The experience balances Mazama’s expressive personality with straightforward access to the menu, restaurant information and key customer touchpoints.
Street Presence
Street Presence
Street Presence
Turning physical touchpoints into advertising.
Mazama’s launch moved beyond the storefront through truck graphics, flags and large-format outdoor communication.
At this scale, the identity was deliberately reduced to its strongest elements — logo, colour, short messaging and food imagery — creating graphics that could communicate quickly while moving through or sitting within the surrounding environment.
Turning physical touchpoints into advertising.
Mazama’s launch moved beyond the storefront through truck graphics, flags and large-format outdoor communication.
At this scale, the identity was deliberately reduced to its strongest elements — logo, colour, short messaging and food imagery — creating graphics that could communicate quickly while moving through or sitting within the surrounding environment.
