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Aaiena
Aaiena
Launching a salon brand across
space, social & web
Launching a salon brand across
space, social & web
AAIENA is a premium beauty and wellness salon in London, Ontario, built around the idea of self-reflection and intentional self-care. I helped translate that positioning into a connected visual experience — from the physical salon environment to its social media presence and website.
AAIENA is a premium beauty and wellness salon in London, Ontario, built around the idea of self-reflection and intentional self-care. I helped translate that positioning into a connected visual experience — from the physical salon environment to its social media presence and website.
role →
role →
Interior Design · Social Media · Web Design · Creative Direction
Interior Design · Social Media · Web Design · Creative Direction
STRATEGY →
STRATEGY →
DIMPLE HARCHANI
DIMPLE HARCHANI
From Space to Brand
One visual language.
Every touchpoint.
AAIENA’s visual language started with the salon itself — warm neutrals, natural textures, soft forms and an elevated but approachable atmosphere.
AAIENA’s visual language started with the salon itself — warm neutrals, natural textures, soft forms and an elevated but approachable atmosphere.
What i personally did !
Social media art direction and post design
Website design
Storefront and environmental brand applications
Interior design concept and visual direction
Salon layout, Material, furniture and lighting selection
Coordination between design renders and execution
Interior design concept and visual direction
Salon layout and space planning
Material, furniture and lighting selection
3D modelling and interior visualization
Coordination between design renders and execution
Storefront and environmental brand applications
Social media art direction and post design
Pre-launch and launch campaign creatives
Photography selection and content presentation
Website visual support and branded assets
From Launch to Momentum
From zero to momentum in 4 months.
AAIENA moved from launch into consistent audience growth, digital discovery and increasing customer engagement.
AAIENA moved from launch into consistent audience growth, digital discovery and increasing customer engagement.
Social Launch
Turning the brand into content.
Turning the brand into content.
AAIENA moved from launch into consistent audience growth, digital discovery and increasing customer engagement.
AAIENA moved from launch into consistent audience growth, digital discovery and increasing customer engagement.
Organic Reach
Organic Reach
71.9k
71.9k
Organic social views
Organic social views
0% from ads
0% from ads
85.2%
85.2%
Views from non-followers
Views from non-followers
The majority of visibility came from people outside AAIENA’s existing follower base.
The majority of visibility came from people outside AAIENA’s existing follower base.
39.2k
39.2k
Viewers
Viewers
Viewers
+31.5% growth
+31.5% growth
From Social to Web
Turning visibility into discovery.
Turning visibility into discovery.
AAIENA’s website extended the brand experience beyond Instagram, giving potential customers a place to explore services, understand the salon and discover the business through search.
AAIENA’s website extended the brand experience beyond Instagram, giving potential customers a place to explore services, understand the salon and discover the business through search.
1.4k
1.4k
Pageviews
Pageviews
736
736
Unique Visitors
Unique Visitors
2m 06s
2m 06s
Average Session
Average Session
Average Session
36.5%
36.5%
Bounce Rate
Bounce Rate
Bounce Rate
Social Launch
Turning the brand into content.
AAIENA moved from launch into consistent audience growth, digital discovery and increasing customer engagement.
A Boho-Inspired Space
for Modern Self-Care
From Launch to Momentum
From zero to momentum in 4 months.
For Aaiena, I designed an interior rooted in contemporary bohemian design—warm, organic and effortlessly inviting. Earthy tones, natural textures, curved furniture, layered lighting and abundant greenery create a calming atmosphere, while the carefully planned manicure and pedicure zones ensure the space remains functional, comfortable and visually cohesive.
AAIENA moved from launch into consistent audience growth, digital discovery and increasing customer engagement.
