Aaiena
Overview
Aaiena, meaning self-reflection, is a premium wellness salon and spa redefining beauty experiences in London. Built on the idea that true beauty begins within, Aaiena creates a space where self-care feels both intimate and indulgent. At Aaiena, I worked on both the interior design and digital launch of the brand. I designed a modern salon space through layout planning, material selection, lighting, and overall aesthetic direction, while also creating the brand’s social media identity and launch creatives to build a cohesive online and offline experience.
Aaiena, meaning self-reflection, is a premium wellness salon and spa redefining beauty experiences in London. Built on the idea that true beauty begins within, Aaiena creates a space where self-care feels both intimate and indulgent. At Aaiena, I worked on both the interior design and digital launch of the brand. I designed a modern salon space through layout planning, material selection, lighting, and overall aesthetic direction, while also creating the brand’s social media identity and launch creatives to build a cohesive online and offline experience.
role
· Interior Designer
· Visual Designer
· Social Media Designer
· Interior Designer
· Visual Designer
· Social Media Designer
Year
2025
2025
MY CONTRIBUTION
MY CONTRIBUTION
MY CONTRIBUTION
I led the visual development of Aaiena across its interior and launch communication. My primary responsibility was designing the salon environment—from spatial planning and customer flow to materials, furniture, lighting and 3D visualization.
Alongside the interior, I helped extend Aaiena’s visual language across storefront applications, branded collateral and social media content. I worked with the wider Prish Studios team during the brand’s launch, ensuring that the physical space and digital presence felt like parts of one cohesive experience.
I led the visual development of Aaiena across its interior and launch communication. My primary responsibility was designing the salon environment—from spatial planning and customer flow to materials, furniture, lighting and 3D visualization.
Alongside the interior, I helped extend Aaiena’s visual language across storefront applications, branded collateral and social media content. I worked with the wider Prish Studios team during the brand’s launch, ensuring that the physical space and digital presence felt like parts of one cohesive experience.
What I personally worked on
What I personally worked on
What I personally worked on
Interior design concept and visual direction
Salon layout and space planning
Material, furniture and lighting selection
3D modelling and interior visualization
Coordination between design renders and execution
Storefront and environmental brand applications
Social media art direction and post design
Pre-launch and launch campaign creatives
Photography selection and content presentation
Website visual support and branded assets
Emailer Design
Interior design concept and visual direction
Salon layout and space planning
Material, furniture and lighting selection
3D modelling and interior visualization
Coordination between design renders and execution
Storefront and environmental brand applications
Social media art direction and post design
Pre-launch and launch campaign creatives
Photography selection and content presentation
Website visual support and branded assets
A Boho-Inspired Space for Modern Self-Care
A Boho-Inspired Space for Modern Self-Care
A Boho-Inspired Space for Modern Self-Care
For Aaiena, I designed an interior rooted in contemporary bohemian design—warm, organic and effortlessly inviting. Earthy tones, natural textures, curved furniture, layered lighting and abundant greenery create a calming atmosphere, while the carefully planned manicure and pedicure zones ensure the space remains functional, comfortable and visually cohesive.
Interior design concept and visual direction
Salon layout and space planning
Material, furniture and lighting selection
3D modelling and interior visualization
Coordination between design renders and execution
Storefront and environmental brand applications
Social media art direction and post design
Pre-launch and launch campaign creatives
Photography selection and content presentation
Website visual support and branded assets
emailer design
I designed this Christmas emailer to translate Aaiena’s premium visual identity into a warm, seasonal experience. Rich burgundy tones, refined typography and an immersive snow-globe composition create a sense of festive luxury, while a clear content hierarchy guides users through the offers, event details and booking call-to-action.
